Beat the credit Crunch

If there are two words that have been mentioned more times than any other in the past months, it must be those two significant words ‘credit crunch’. Tumbling share prices, the meltdown in the housing market, rising fuel and household prices have all been key factors that have brought the UK economy to a shuddering halt after a generation of growth.

But yet for many retailers, businesses and individuals the internet is proving to be vital during these stormy times. Latest figures show that spending online is still at record levels, in fact out of every £1 spent by British shoppers 17p is now going to online retailers, as consumers switch away from traditional shops in favour of picking and paying at their home computer.

A new survey shows £26.5bn was spent on the internet in the first six months of this year - up 38% on 2007. The online total is roughly equivalent to half the UK's supermarket spending.

Businesses  who have already established themselves online, particularly those who have previously relied upon their bricks and mortar outlets are not only seeing huge growth in online shopping in general but are also seeing the benefits of offering an alternative sales channel to their customers at a time when many are cautious of opening their wallets.

For businesses both large and small the internet offers the unique opportunity to dramatically increase the catchment area of their businesses without the requirement of a physical building and as such the potential to increase customer numbers over and above those treading the streets outside their door.
Furthermore diversifying online through a website is remarkably cost effective compared to the day to day running of a physical store, not to mention cheaper to acquire and best of all your website is open 24 hours a day, 365 days a year.

At RDW web design we have provided online business packages to a wide range of clients both small and big who are now seeing the many benefits of having a business web site to market their products and services.

To find out how you too can get your business online today simply visit www.rdwwebdesign.com or call us direct on Holywood 90422605. Beat the credit crunch, get your business online today!

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